Good ethics equals good research. I think that good ethical standards also contributes to generating good research. High ethical standards are particularly important in qualitative research as qualitative data comes from the field, that is, from real organisations and people who work in organisations and are willing to share their time and private information for your study.
Potential participants in interviews, case studies, focus groups and field sites need to trust you and have confidence that you will protect their identity and their confidential information.
Good ethics = good research.
sometimes, it may need a long time for participants to trust researchers. Maybe We need some social connections...
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