Monday 28 February 2011

The 'So What' Question

I just remembered the academics in accounting usually say that good research has to answer the 'so what?' question.  That is, Why is this research important/significant? Why do we care? What is its contribution?


If you can't answer this question than the research is not defensible.  That it, another characteristic of good research is that it is defensible.  You can defend it and justify it.

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